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Practical writing on brand identity, websites and digital products from a studio in Accra, Ghana, for teams building in Africa and beyond.
A plain guide to Pan-African brand architecture: the three models, a decision table, naming and domain choices across countries, and who should approve local changes, with the Consar case study.
The trust signals a payments brand needs in West Africa: licence display, plain language, receipts, support access and restrained design, with sourced data on mobile money use and fraud.
A keep-versus-change guide for Ghanaian brands entering Nigeria, with DataReportal market figures, trademark basics, a rollout sequence and the cases where no rebrand is needed.
A build guide for websites that sell in Ghana, Nigeria and Côte d'Ivoire: payment providers by country, price display, hreflang for English and French, phone performance, data protection regulators and a checklist.
A studio guide to running one brand in Ghana, Nigeria and Côte d'Ivoire: what stays constant, what localises, a sourced market comparison, a localisation checklist and how the work is structured.
Published cedi prices for mobile apps in Ghana, what drives them, Google Play and App Store fees, upkeep costs, when a progressive web app is enough and a stage-by-stage budget table.
Signs that call for a refresh, a redesign or a rebuild, redesign prices published in Accra, what to keep, and a redirect checklist built from Google Search Central guidance.
A plain guide to WhatsApp AI chatbots for Ghanaian businesses: what they handle, the Business app against the Platform, published prices, setup steps, human handoff, data protection and the limits of AI.
Published logo prices from Ghanaian and international sellers, the files a logo job must deliver, how many concepts and revisions to expect, the red flags to avoid and the point where a logo needs a full identity.
