Brand IdentityProduct DesignWebsite
Brassica Pay
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GoTo is a new app concept that combines travel, meeting new people, and learning about the culture of Africa. Tribal House was tasked with conducting both a brand identity development and a mobile app product.
We created this logotype taking into consideration the following key words: minimalistic, simple, and smart. It is versatile and can be used across different materials and printing techniques.
We developed a distinctive visual rhythm around shape, repetition, and a flexible brand language that could work across presentation assets and rollout visuals.