Brand IdentityProduct DesignWebsite
Brassica Pay
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Alutrade
Brand Identity
Website
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Client
Alutrade
Summary
Brand and website for an aluminium trading and fabrication business.
Final Result
alutradegh.com ↗
Approach
Alutrade needed a brand that read as industrial and trustworthy without feeling cold. We grounded the identity in product reality — extrusions, sections, fittings — and built a visual system around precise grids, technical photography, and a controlled palette that holds up across spec sheets and the website.
Impact
Contractors and architects landing on the site now get a clear product taxonomy and the credibility signals they look for before getting in touch. The brand framework also gives the team a consistent way to put together quotes, tenders, and partner-facing material.
