Brand IdentityWebsite
Alutrade
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Brassica Pay
Brand Identity
Product Design
Website
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Client
Brassica Pay
Summary
A payments product positioning + brand and a marketing site that explains the offer with clarity.
Final Result
www.brassicagroup.com/brassica-pay/home ↗
Approach
We positioned Brassica Pay as a clear, considered choice for payment processing in West Africa, moving past category jargon to focus on what the product actually does for the merchant. The visual language pairs precise typography with a controlled palette so the product reads as trustworthy at a glance.
Impact
The site gives Brassica Group a confident product page to send merchants and partners to, separates the Pay offer from the parent brand, and makes the next step obvious from any entry point on the page.
Delivery
We shipped the positioning, identity assets, and the full marketing page — hero, feature blocks, partner logos, FAQ, and CTAs — built directly into the brassicagroup.com architecture so the product launches without a separate stack to maintain.
