Africa Aura

Brand Identity
Packaging
Website Development
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Africa Aura hero visual
Client

Africa Aura

Summary

Africa Aura is an authentic skincare brand made from 100% organic raw materials. Tribal House was tasked to create the brand identity, build awareness around the products and their benefits, and design an online platform that presents the range with clarity and care.

Year

2021

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Approach
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We designed the brand to be honest, friendly, and empathetic using a relatable and expressive visual language. We applied this language to advertising, social media, and eCommerce touchpoints.

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Impact

An innovative product that resonates with a large community of diverse women and men using the product, all while using digital as a medium to accelerate the strategy.

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Delivery

The final system gave Africa Aura a clearer premium position and a stronger digital-first presentation for launch materials and product storytelling.

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